An Event Forensics audit is a collaborative side-by-side analysis of your last three conferences that surfaces trends, patterns, and root causes most planners never get to see. We work alongside you, not against you, to compare cost-per-attendee, room block performance, F&B per capita, AV spend, and contract leverage across events, then walk you through what we found in a 30-minute debrief.

Most post-event reviews stop at the final room block numbers and the final F&B. The audit picks up where those reports end: why spending grew, where overspending originated, and which patterns recur year over year.

This is not a gotcha audit. Nobody gets in trouble when we conduct this. The goal is shared clarity, not blame.

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Conferences go over budget because vendor pricing is opaque, changes happen, and post-event data is rarely revisited. The overspend usually isn't one big mistake - it's small variances across F&B minimums, AV add-ons, room block changes (especially if multiple room blocks are contracted, and last-minute additions that compound across the event.

Without a comparative view across multiple conferences, those patterns stay invisible. You can't fix what you can't see. 

Event Forensics™ provides clarity, regardless of past turnover in the department, data lost along the way, or a lack of tracking in the accounting department. 

An RFP review checks if the contract matches the proposal. A contract audit checks if you were billed correctly. The Event Forensics Audit asks a different question: "What patterns are showing up across your last three conferences that nobody is tracking?"

Cost-per-attendee trend, room block accuracy, vendor cost growth versus attendee growth, F&B per capita drift - that's a strategic, retrospective view. Not a transactional one.

"Magdalena has given me an incredible resource in the forensic budgeting sheet she created for me. With this, I can provide reports to my leadership that pinpoint anything from current budget tracking to pipeline projections—which allows me to negotiate more and better concessions, which equals savings to my organization."

— Christine P., Director of Meetings and Conferences, National Association

Because once a conference closes, the race to the next one starts. Most planners have final room block numbers and final F&B totals - but cost-per-attendee, year-over-year details, and root-cause documentation only happen if the data is compared year-over-year.
That gap is exactly where Event Forensics™ lives. We do the retrospective work that most internal teams don't have time to do themselves.

Forensic spend analysis isn't a standard conference planning step - it's a procurement step, and bringing in a specialist to do this work is how mature event programs operate.

The answer is simple and collaborative: "I partnered with a specialist to do a forensic audit across our last three events. Here's what we found together, and here's what we're applying to the next one."

The audit is yours, free, and there's no obligation to hire us afterward. We work alongside you as a partner - you walk away with a 3-event comparison - whether or not we ever work together again.

NDA before any document moves. Contracts are reviewed in a secure environment and deleted on request after the audit. We've handled enterprise contracts under strict confidentiality for clients in healthcare, financial services, and life sciences.

Send what you have for your last three conferences, in whatever shape it's in. Most useful: hotel/venue contracts, AV invoices, F&B final invoices, room block pickup reports, and registration counts.

Two emails of attachments is usually enough. We don't need pristine - we need actual.

The 30 minutes is the debrief, not the analysis. We ingest your last three conferences' data, build the side-by-side comparison, and identify the patterns before the call - then use the call to walk you through what we found. Three to five concrete patterns is a typical outcome.

"Lena was absolutely amazing as our event planner for the Vibrant Longevity Summit. She flawlessly managed every detail, and our two-day event was a huge success—receiving rave reviews from attendees."

— Doug V., Head of Marketing

Most procurement consultants focus on indirect spend (IT, office supplies, travel), and most sourcing agencies focus on the next RFP. Neither typically goes back to look at what actually happened across your last three events.

Event Forensics™ fills that retrospective gap -and the findings make whatever sourcing work you're already doing sharper.

No catch. We offer the audit at no cost because the strongest way to demonstrate what we do is to show you - on your own data, across your last three events.

If the findings are valuable and you want a partner to act on them, we'll have a conversation. It's not the price of admission.

Both. We're most useful for organizations running a recurring conference because the methodology is comparative, but bringing us in after one conference is often even better. We use that single event as a baseline and guide future planning conversations early, with precision, before the next contract is signed.

Conference budgets from $250K to $5M+, attendee counts from 200 to 2,000. The Audit is most useful when the spend is meaningful enough that a 5–15% recovery actually matters to the P&L - and when there's enough vendor complexity (hotel, AV, F&B, transportation) that patterns are worth surfacing.

"Her negotiation expertise is dynamite—and so appreciated. Her background and experience in this field is extensive; she has insight from all angles."

— Dr. Hollen Stone