Conference spend analysis · Event analytics · Year-over-year intelligence
PSG Events · Conference specialists
Event Forensics™ - Year-Over-Year Conference Intelligence for Better Decisions
Event Forensics™ is an ongoing conference intelligence tool from PSG Events. It connects financial, operational, attendee, and sponsor data across conferences.
Each completed conference adds new evidence. Year-over-year trends and patterns support better decisions before the next budget, contract, or conference.
PSG Events- 01 · Initial baseline
- One to three conferences
- 02 · Ongoing updates
- After each conference
- 03 · Connected conference record
- Year over year
(01) Ongoing conference intelligence
What is Event Forensics™?
Event Forensics™ is a maintained, year-over-year analysis of conference performance.
It is not a one-time financial review.
PSG Events first establishes a baseline from completed conference data. PSG Events then adds new results after each future conference.
The tool connects conference spend with operations, attendee experience, and sponsor results. It also preserves knowledge between planning cycles and team changes.
Over time, trends and patterns become more reliable. They show what remains consistent, what changes, and which questions require further review.
Your team uses this record to future-proof conferences and improve each planning cycle.
- 01
Compare conference results year over year
- 02
Identify trends, patterns, and important changes
- 03
Improve each future decision with evidence
(02) How Event Forensics™ works
Start with a baseline. Build the record after every conference.
PSG Events organizes completed conference data into one connected record. PSG Events collaborates with your team in identifying trends, patterns and important changes. The record grows after each conference.
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01
Establish the baseline
Send data from one to three completed conferences. Useful files include contracts, invoices, BEOs, room block reports, registration data, budgets, attendee data, and sponsor results.
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02
Maintain the year-over-year comparison
Add results after each future conference. PSG Events compares the new data with the baseline and tests whether previous trends continue or change.
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03
Apply findings and new questions
Review the findings before the next planning cycle. Use the evidence during budgeting, RFP development, contract negotiation, supplier selection, and operational planning.
(03) What Event Forensics™ delivers
A stronger decision system for every conference
Year-over-year visibility
See how conference spending, operations, attendance, and results change over time.
Financial and operational intelligence
Compare financial and operational results in one connected view. Review vendors, room blocks, F&B, AV, labor, attendance, and sponsor results.
Organizational continuity
Maintain a conference record that supports continuity between planning cycles and team changes.
Better future decisions
Use historical evidence before the next RFP, contract, budget, supplier decision, or conference plan.
(04) Client perspective
“The Event Forensics tool allows me to track my budget, see year-to-year trends, and provide key information to leadership more efficiently. It shows the total spend of my event and helps me negotiate better terms and concessions for future events.”
Christine P.Director of Meetings and Conferences, National Association
Built for
- 01Marketing leaders
- 02Event and conference teams
- 03Procurement teams
- 04Finance stakeholders
- 05Association leadership
- 06Executive sponsors
(05) Questions that improve the next conference
Trends and patterns create better questions.
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01
Why did cost per attendee change?
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02
Which contract terms produced repeatable value?
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03
Which cost increases supported attendee or sponsor results?
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04
How did room block performance affect total conference spending?
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05
How did F&B, AV, and labor decisions affect operations?
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06
Which attendee and sponsor results improved year over year?
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07
Which decisions should the team maintain, change, or test?
(06) Frequently asked questions
Clear answers to common planning questions.
01Is Event Forensics™ a one-time conference audit?+
No. The first analysis establishes a baseline. PSG Events then updates the analysis after each future conference. This process creates a maintained year-over-year conference record.
02What is year-over-year conference analysis?+
Year-over-year conference analysis compares financial, operational, attendee, and sponsor results across multiple conferences. The comparison identifies trends, patterns, and important changes.
03How does PSG Events protect confidential contracts and data?+
PSG Events can sign an NDA before you share documents. PSG Events reviews files in a secure environment. We can delete files on request after the analysis.
04What files does PSG Events need for a conference spend analysis?+
Useful files include contracts, budgets, invoices, BEOs, room block reports, registration counts, attendee data, and sponsor information. The files do not need perfect organization.
05How many conferences do we need to begin?+
You can begin with one completed conference. Two or three conferences provide a stronger initial comparison. Each future conference adds more evidence to the analysis.
06How does Event Forensics™ future-proof conferences?+
Event Forensics™ maintains a record of conference decisions and results. Your team can use this evidence during future budgets, contracts, negotiations, and planning cycles.
(07) Start a conversation
Build a conference record that becomes more useful every year
Tell PSG Events how many conferences you want to include in the initial analysis. Tell us which financial, operational, attendee, or sponsor questions your team needs to examine. PSG Events will explain which files to gather and how to maintain the analysis after future conferences.
- Emailhello@psg-events.com
- Consultation
Start with a focused conference review
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Corporate and association events worldwide