YOUR PARTNER IN STRATEGIC EVENT PROCUREMENT, PLANNING & EXECUTION
WHO WE ARE
Procurement Strategy Group was founded on the belief that effective events require more than checklists and timelines; they demand strategic thinking, deep industry knowledge, and a holistic view of planning. Led by Magdalena Bonnelly, a 20+ year veteran of the meetings and events industry, our team brings together the precision of procurement specialists with the creativity and foresight of experienced planners.
Strategic Goals
Audience Engagement
Deliver Results
Having worked on both the supplier and client side, we understand the blind spots that can lead to delays, ballooning costs, or missed opportunities. Our team brings that insider perspective to every engagement, eliminating disconnects, protecting your budget, and enhancing the overall experience for attendees and stakeholders alike.
Why We Exist
Precision meets Creativity
Strategic Thinkers
Eliminate Blind Spots
We identify issues before they become problems
Protect Budgets
Prevent cost overruns and hidden fees
Enhance Experience
Create memorable moments for attendees
Our Insider Perspective
Having worked on both the supplier and client side, we understand the blind spots that can lead to delays, ballooning costs, or missed opportunities. Our team brings that insider perspective to every engagement, eliminating disconnects, protecting your budget, and enhancing the overall experience for attendees and stakeholders alike.
What We Do
Our services are designed to reduce complexity while increasing clarity and control. We support organizations with full-scope event planning or selectively fill the gaps to strengthen internal teams. Every engagement starts with understanding your goals and designing a roadmap that aligns with your vision and timeline.
We specialize in:
Venue Sourcing & Contract Negotiation
Full-Scope Conference Planning & Logistics
Registration & Attendee Management
Housing & Room Block Coordination
Speaker Sourcing & Management
Event Staffing & Vendor Coordination
With every project, our focus remains the same: simplify the process, minimize risk, ensure transparency, and deliver excellence. You can trust us to manage the details while you focus on the bigger picture—engaging your audience and achieving your event objectives.
Who We Serve
We partner with brands and organizations that see their events not as tasks to check off,
but as strategic touchpoints for growth, connection, and reputation.
Our Clients Span Industries and Sectors
Corporations
Nonprofits
Educational Institutions
Sports Organizations
Our clients rely on us for professionalism, transparency, and results.
20+ Years Experience
What Sets Us Apart
Procurement Strategy Group stands out for our ability to bring structure to chaos and insight to complexity.
We’re not just managing events. We’re helping clients make smarter, more informed decisions.
Strategic Thinking
We align your event goals with execution, bringing structure to chaos and insight to complexity.
Transparency
We bring transparency to the budgeting and contracting process, ensuring no hidden surprises.
Vendor Relations
We ensure stronger vendor relationships through better negotiations and clear communication.
Peace of Mind
We anticipate challenges before they surface and provide peace of mind—so your internal teams and leadership can stay focused on what matters most.
Our Mission
Our mission is to simplify and elevate the event planning experience through expert guidance, cost-saving strategies, and ethical, transparent execution. We are committed to becoming your go-to resource for conferences, meetings, and events that perform.
Our Vision
We aim to be a leading disruptor in the event planning industry - reshaping how organizations approach meetings and conferences by applying strategy, structure, and integrity at every step.
Core Values
Ownership
We take responsibility for every project we touch and remain accountable to ourselves, our clients, and our partners. We show up fully -delivering consistently and collaborating with intention.
Do the Next Right Thing
Transparency
You’ll always know what to expect when working with us. From clearly defined scopes and open communication to honest conversations about constraints and opportunities, transparency is central to how we operate.
Always Be Learning
We value curiosity, humility, and growth. While we bring decades of experience, we're always seeking to improve - staying open to new methods, technologies, and ideas that help us and our clients evolve.
Holistic Thinking
Every decision we make reflects a wider understanding of how all parts of an event interconnect. We balance tactical planning with strategic thinking to ensure nothing is missed and everything works together.
Meet Our Founder
Magdalena Bonnelly
Founder & Strategic Director
Magdalena Bonnelly launched Procurement Strategy Group in 2019 after spending over two decades working within the meetings and events industry - both on the supplier side and as a third-party strategist. Her insight into the challenges faced by clients, ranging from poorly structured contracts and vague RFPs to missed revenue opportunities, led her to design a better process.
Her solution was a repeatable, scalable approach rooted in planning clarity, financial transparency, and vendor partnership. That approach now drives every service PSG offers.
Magdalena has received national recognition for her leadership, including the Smart Women in Meetings Award from Smart Meetings magazine. She’s been featured in VoyageDallas, MeetingsNet, and Smart Meetings, and is frequently sought after for her insight into rising costs, supplier relationships, and the evolving event landscape.
“Planning an event should never feel like rolling the dice. Our role is to bring structure and clarity to a process that’s often rushed or fragmented—and give our clients the confidence they need to create something truly impactful.”
Clients and Affiliations
We've supported organizations of all sizes, from global brands to local nonprofits, and take pride in customizing our services to meet the specific needs of every client.
Our Professional Affiliations
Let's Talk
Ready to plan smarter?
Whether you're tackling a single event or overhauling your entire event strategy, we're ready to help you build something extraordinary, efficiently and intelligently.