---
title: About PSG Events | Conference Planning Leadership
description: Meet PSG Events, a conference planning and event management partner with 20+ years of experience, Event Forensics™, and senior execution leadership.
---

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- [Home](https://psg-events.com)
- [Services](https://psg-events.com/services) 
    - [International Events Portfolio Management](https://psg-events.com/international-meetings-management)
    - [Event Forensics](https://psg-events.com/event-forensics)
    - [Conference Planning](https://psg-events.com/conference-operations-experts)
    - [Experiential & Creative Production](https://psg-events.com/conference-led-av-production)
- [About Us](https://psg-events.com/about-us)
- [Blog](https://psg-events.com/blog)
- [Client Results](https://www.psg-events.com/client-results) 
    - [Client Results - Global Meetings Portfolio for Life Sciences Client](https://psg-events.com/client-results/global-meetings-management)
    - [Client Results - Event Forensics for National Association](https://psg-events.com/client-results/national-association-event-forensics)
    - [Client Results - California Roadshow](https://psg-events.com/client-results/hea-california-roadshow)
    - [Client Results - Biotech Conference in Australia](https://psg-events.com/australian-biotech-conference-case-study)
    - [Client Results - Longevity Summit in Austin](https://psg-events.com/client-results/vibrant-longevity-summit)
    - [Client Results - SXSW and A4M](https://psg-events.com/a4m-sxsw-event-case-study)
    - [Client Results - Sourcing Strategy for Global HVAC Company](https://psg-events.com/client-results/global-hvac-event-portfolio)
- [Contact Us](https://psg-events.com/contact-us)

[Start a Conversation](https://psg-events.com/contact-us?hsLang=en)

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Conference planning · Event strategy · Conference production

↘

PSG Events · Conference specialists

# Conference Operations Leadership Built on Insight and Accountability

PSG Events combines more than 20 years of meetings-industry experience with a data-informed approach to conference planning, procurement, production, and execution.

[Talk to Our Experts →](https://psg-events.com/about-us#contact) [See How We Help](https://psg-events.com/about-us#details)

![shutterstock\_2368382931](https://psg-events.com/hubfs/shutterstock_2368382931.jpg)

Strategic thinking, financial transparency, and calm execution for conferences where every decision matters.

PSG Events

01 · Meetings industry experience

20+ years

02 · PSG Events founded

2019

03 · Client and supplier insight

Advantage for our clients

(01) Who we are

## A conference partner designed to bring clarity, leverage, and control to complex programs.

PSG Events was founded by Magdalena Bonnelly after more than two decades working across the meetings and events industry on both the supplier and client sides. That perspective revealed recurring challenges: fragmented planning, delayed communication, vague scopes, hidden costs, and important decisions made without the full financial picture.

Her answer? A repeatable, data-informed approach anchored by Event Forensics™. She designed a proprietary methodology, which PSG Events uses as an internal tool and application. The tool connects what past events reveal with the strategy, contracts, operating plan, production, and leadership needed to make the next conference stronger.

The organizations that engage PSG Events already have capable internal teams and established relationships. They choose PSG Events when conferences have become significant business investments and additional financial intelligence, operational leadership, and cross-functional coordination can strengthen the work already underway.

1. 01
   
   Strategic thinking that connects conference goals to execution
2. 02
   
   Financial transparency across contracts, vendors, and budgets
3. 03
   
   Senior-level expertise from early decisions through final closeout

Professional memberships & accreditation

## Connected to our industry. Committed to your events.

Members of PCMA Southeast Chapter, American Marketing Association Tampa Bay and American Marketing Association Dallas-Fort Worth.  
**IATA accredited since 2019.**

(02) How we work

## We bring structure to complexity without replacing the expertise already inside your organization.

PSG Events works as an extension of internal event, marketing, procurement, finance, and leadership teams.

1. 01
   
   ### Listen and understand
   
   We begin with your objectives, history, current priorities, stakeholders, and the information available from previous conferences.
2. 02
   
   ### Make the work visible
   
   Budgets, contracts, owners, deadlines, dependencies, risks, and decisions are brought into one connected operating view.
3. 03
   
   ### Lead with transparency
   
   We communicate clearly, make important decisions visible early, and recommend the next right action with the rationale behind it.
4. 04
   
   ### Learn and improve
   
   Closeout findings and Event Forensics™ create a stronger baseline for the next budget, RFP, negotiation, and conference.

(03) What sets PSG Events apart

## Industry experience is valuable. Turning it into a repeatable advantage is what changes outcomes.

01

### Event Forensics™

Our proprietary analysis turns fragmented conference data into clear financial and operational decisions.

02

### Insider Perspective

Experience on the client and supplier sides helps us anticipate dependencies, protect leverage, and improve partner performance.

03

### Transparent Partnership

Clear scopes, honest conversations, visible tradeoffs, and direct recommendations keep teams aligned.

04

### Ownership Under Pressure

We stay accountable when timelines tighten, plans change, and the conference becomes most visible.

(04) Client perspective

> “Planning an event should never feel like rolling the dice. Our role is to bring structure and clarity to a process that is often rushed or fragmented - and give clients the confidence to create something truly impactful.”

**Magdalena Bonnelly**Founder & Strategic Director, PSG Events

Built for

- 01Corporate event teams
- 02Association leadership
- 03Marketing organizations
- 04Procurement and finance teams
- 05Executive sponsors
- 06Nonprofit organizations
- 07Medical and life-science teams
- 08Education and professional communities

(05) Frequently asked questions

## Clear answers to common planning questions.

01**Who founded PSG Events?***+*

PSG Events was founded in 2019 by Magdalena Bonnelly, a meetings and events leader with more than 20 years of experience across supplier, client, procurement, planning, and operations roles.

02**What is PSG Events' planning philosophy?***+*

PSG Events replaces fragmented planning and guesswork with evidence, transparent decision-making, clear ownership, and one connected operating plan.

03**What is Event Forensics™?***+*

Event Forensics™ is PSG Events' proprietary conference analysis service. It connects contracts, invoices, room blocks, attendance, F&B, AV, and vendor data to highlight cost patterns, risk considerations, additional leverage, and planning opportunities.

04**Does PSG Events replace internal event teams?***+*

No. PSG Events works as an extension of internal teams and can lead the full conference or own selected workstreams while preserving internal authority, expertise, and relationships.

05**What types of organizations does PSG Events support?***+*

PSG Events supports corporations, associations, nonprofits, education organizations, medical and life-science teams, and other organizations producing complex meetings and conferences.

Related expertise

## [01 Event Forensics™ See how our proprietary conference analysis creates an operational advantage. **View service →**](https://psg-events.com/event-forensics?hsLang=en)

## [02 Our Services Explore full-service planning, operations, AV production, and focused support. **View service →**](https://psg-events.com/services?hsLang=en)

(06) Start a conversation

## Plan Your Next Conference With PSG Events

Tell us what you are planning, what is already in motion, and where your team needs more clarity or capacity.

- Email[hello@psg-events.com](mailto:hello@psg-events.com)
- Consultation
  
  Start with a focused conference review
- Serving
  
  National and international corporate and association clients

[![PSG Events](https://psg-events.com/hubfs/raw_assets/public/psg-events-theme/images/psg-events-footer-logo-gold-corrected.svg)](https://psg-events.com/?hsLang=en)

Serving corporate and association conferences across the United States and international destinations

Dallas, Texas and Tampa, Florida

Services

[Conference Operations ↗](https://psg-events.com/conference-operations-experts?hsLang=en) [AV & LED Production ↗](https://psg-events.com/conference-led-av-production?hsLang=en) [Event Forensics™ ↗](https://psg-events.com/event-forensics?hsLang=en)

Navigate

[Services ↗](https://psg-events.com/services?hsLang=en) [About PSG Events ↗](https://psg-events.com/about-us?hsLang=en) [Client Results ↗](https://psg-events.com/#testimonials) [Contact ↗](https://psg-events.com/contact-us?hsLang=en)

![PCMA](https://psg-events.com/hs-fs/hubfs/footer-pcma.webp?width=400&height=400&name=footer-pcma.webp)

Member, Southeast Chapter

![American Marketing Association Tampa Bay](https://psg-events.com/hs-fs/hubfs/footer-ama-tampa.webp?width=214&height=75&name=footer-ama-tampa.webp)

Member, Tampa Bay

![American Marketing Association Dallas-Fort Worth](https://psg-events.com/hubfs/Logo_Blue_SVG.svg)

Member, Dallas-Fort Worth

![Meeting Professionals International](https://psg-events.com/hs-fs/hubfs/member-mpi.webp?width=590&height=228&name=member-mpi.webp)

Member, MPI

![ASAE member](https://psg-events.com/hs-fs/hubfs/member-asae.webp?width=480&height=263&name=member-asae.webp)

Member, ASAE

![IATA Accredited Travel Agent](https://psg-events.com/hs-fs/hubfs/footer-iata.webp?width=160&height=160&name=footer-iata.webp)

Accredited since 2019

© 2026 Event Strategies, LLC dba PSG Events. All Rights Reserved.  
Registered LLC entity in Texas and Florida  
[Privacy Policy](https://psg-events.com/privacy-policy?hsLang=en)

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